4Equity Fund Invests $1 Million in Crypto Exchange Digitra.com and DGTA Token
Specialized marketing fund backs Digitra.com’s growth and token promotion.
4Equity Media Ventures, a fund management firm founded by Felipe Hatab and Renato Mendes, has invested $1 million in the global crypto exchange Digitra.com. Since its inception last year, 4Equity has allocated over $20 million in media investments across 16 companies, including QuintoAndar, Shopper, Daki, and Justus.
Digitra.com is the brainchild of Brazilian entrepreneur Rodrigo Batista. Launched two years ago, the platform also introduced its own token, DGTA. The project was initially conceived during Batista’s participation in Harvard’s OPM entrepreneurial program. Alongside funding from founders and previous investments by Orgânica and Profitus, the company now welcomes 4Equity’s strategic backing.
Batista is a seasoned crypto entrepreneur who purchased his first Bitcoin for $4 in 2012. In 2013, he founded Mercado Bitcoin and served as CEO until 2019, growing the platform to 1.2 million clients before its sale. Batista holds a degree in Business Administration from USP, with further specialization in financial engineering and entrepreneurship from USP and Harvard, respectively.
The funds provided by 4Equity will be used to boost Digitra.com’s visibility and promote the DGTA token. To date, the company has relied on token Airdrop incentive programs to attract new customers, operating without direct media investments. The DGTA token serves both as a rewards program and a mechanism for clients worldwide to share in the company’s performance.
“With the financial architecture we built for DGTA, we’ve expanded Digitra.com globally, reaching over 188 countries and acquiring hundreds of thousands of users,” says Rodrigo Batista.
The DGTA token rewards clients for activities such as account registration, crypto deposits, open buy/sell orders, trades, and referrals. 4Equity’s involvement aims to amplify communication efforts and accelerate growth. Digitra.com has already registered 200,000 clients and aims to reach 1 million by mid-2025. The company also implements a "buyback and burn" strategy, reducing the circulating token supply to enhance its value, benefiting token holders alongside the exchange’s success.
The DGTA token’s value surged from $0.006 in June to $0.038 in September, marking a 260% increase. 4Equity’s collaborative marketing approach works hand-in-hand with startups to allocate resources across various advertising channels, including programmatic media, TV, influencers, and out-of-home campaigns. The goal is to increase Digitra.com’s liquidity, enhance its brand recognition, and boost DGTA’s visibility both in Brazil and globally.
“Innovation in the crypto world never stops, and Digitra.com and DGTA are leading this movement. We’re entering this market through experienced entrepreneurs who’ve built a global business out of Brazil,” says Renato Mendes, co-founder of 4Equity. Batista’s compensation will be entirely token-based until August 2026, reinforcing his commitment to Digitra.com’s growth and aligning his interests with those of token holders, the exchange, and investors.
“Over the past few years, we’ve tested numerous features in developing the token and the exchange, and now they’re delivering strong results. With the capital and expertise provided by 4Equity, we’re embarking on the journey to become one of the largest crypto platforms in the world,” says Rodrigo Batista.
About Digitra.com
Founded in 2021 by Rodrigo Batista, the visionary founder and former CEO of Brazil's largest cryptocurrency company, Digitra.com is a global cryptocurrency exchange designed to simplify trading and custody of stablecoins and digital assets. Tailored for beginner-level clients worldwide, the platform offers gamification, passive income opportunities, and educational resources. Today, Digitra.com proudly serves customers in over 180 countries.
In 2022, Profitus invested $4 million in Digitra.com, supporting its mission to promote financial inclusion through digital assets.
